How Leading Brands Are Rethinking Fashion Creative with AI

Event Detail

What does AI actually look like in a real fashion production? In this 45-minute webinar, we’ll take you behind the scenes of SHEIN’s Fall/Winter campaign and show how AI was used throughout the production process, from the initial creative brief to the final campaign. What we'll cover

• How to turn a creative brief into a full fashion campaign
• How to combine live-action models with AI content for hybrid production
• How to quickly remix and refine existing ads by changing models, outfits, scenes, and other creative elements

We’ll walk through the actual production workflow and share where AI fit in, what it replaced, and what still worked best with traditional production.